We created an organic social media presence for a rare disease brand. The legal hurdles alone should have been enough to scare people off, but not us. We saw it as a worthy challenge to modernize pharma advertising for a younger generation. We created fun videos for the hemophilia A community and reimagined traditional work flows to create something new in the pharma space. The existing regulatory system was not set up to produce and publish multiple videos a week, so we worked with our regulatory teams to create a brand new system that fit our needs. The result? Well, you can see for yourself.
This ongoing project required all my creative and production knowledge to maintain the writing, production, and post-production cadence. At any given moment we were writing for the next batch of videos, in post for the previous batch, and in production for the current batch. I led a team of writers, art directors, editors, and producers to make sure we created the funniest (and weirdest) videos the hemophilia A community has ever seen while staying on schedule and on budget.
We also won a few awards for our efforts, including getting short listed at Cannes, a D&AD Pencil, a Clio, and a couple MM&M awards.